Past event – Create Joyful Memories of a Fun-Filled Festive Season at BurJuman

10 December, 2014

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Themed décor with hourly snowfalls and arts and crafts activities to light up the holiday shopping experience at BurJuman’s White Winterland.

‘BurJuman Gift Card’ to offer shoppers an exciting way to spread the cheer to their loved ones this festive season

10 December, 2014, Dubai, UAE: Families and individuals in the UAE craving themed wintry holidaytreatscan look forward to their wishes coming true at BurJuman’s White Winterland. Recreating a unique snowy experience, the mall awaitsshoppers with a sack load of surprises dotting the joyful ambience from 18 to 31 December, 2014.

The celebrations at the mall kick off with the launch of the all-new BurJuman Gift Card, which introduces families to a completely new way of spreading the festive cheer. As an added bonus, BurJuman is offering shoppers the chance to win one of five fantastic staycations for two at Rotana hotels and resorts, when they purchase a card of AED 500 or more in value until 31 December. The card can be redeemed at any retail or F&B outlet at both BurJuman and Reef Mall.

“We are pleased to introduce the BurJuman Gift Card, which makes for a perfect gift for loved ones for any occasion at any time of the year. And sinceend-of-year shopping is a special occasion for shoppers and their families, the Gift Card comes as an ideal holiday treat. Additionally, the themed décor and celebrations at BurJuman, truly enhancethe festive atmosphere–making the wintry shopping experience an unforgettable outing for visitors of all ages and nationalities,” said Genan El-Sayed, Communications Manager at BurJuman.

From a dedicated ice rink in a circular snow-covered park and a magical wintry white décor with hourly snowfalls – a flurry of winter-themed activities for kids of all ages are in store for fun-loving shoppers. A score of enjoyable arts and crafts activities are sure to keep creative families and children engaged in between long shopping rounds, as they build, colour and design their own themed memorabilia to take home as souvenirs of the special festivities at BurJuman.

Children’s favourite winter mascots such as a reindeer and snowman will also be at the mall to mingle with their young fans and spread the holidayfun throughout the season. Always ready to pose for a picture, these mascot pals, along with a snowy backdrop offer countless selfie and photo opportunities with friends and family, with exciting cash prizes up for grabs. Photoholics can take to Instagram to win AED 1,000 daily by posting creative photo collages of their White Winterland adventures using #FestiveBurJuman from 18 to 31 December.