Dubai Shopping Festival (DSF) has kicked off and it is time to up your Instagram game! BurJuman introduces nine interactive pop-up installations across the mall, for visitors to snap pictures and share on GRAM!

BurJuman is looking to go all out to celebrate the 25^th year of DSF, along with the upcoming Chinese New Year and Valentine’s Day with its #switchedonstyle activation.

From the celebration box booth with its burst of colorful confetti to fashion pop-up stations including Glam Cam, Kaleidoscope and Magazine Cover studio, along with Chinese New Year and Valentine’s Day themed installations, 2020 is starting in style.

Visit BurJuman from the 16th of January to the 15th of February and flaunt your swagger with confidence at these insta-worthy photo op stations! You can also get awesome “GIF’ images by e-mail or photo print-outs, between 2pm and 10pm, daily.

Plus: Don’t forget to save those receipts when you’re shopping with BurJuman this DSF. For a minimum spend of AED 200, you will receive your complimentary “Switched on Style” jute bag. T&C’s apply.

To find out more, visit www.burjuman.com or follow us @itsBurJuman on Instagram and Twitter, and @BurJuman on Facebook.com.