BurJuman embarks on a magical journey this DSF 15

01 January, 2015

‘Masters of Magic’ show featuring top illusionists to surprise shoppers invited to kick off their own DSF journey of celebrations at the mall

BurJuman marks the New Year by celebrating its 20 year journey with DSF as the mall looks ahead to an exciting new chapter with the forthcoming opening of its redevelopment in 2015

As the Dubai Shopping Festival rings in 2015 with its 20th anniversary gala edition themed “A Journey of Celebrations”, BurJuman is about to embark on a magical journey of its own as the mall looks ahead to the much-anticipated unveiling of its redevelopment in 2015. To mark the start of this exciting year ahead, BurJuman is inviting shoppers to start their magical DSF journey at the mall to see where it takes them.

At the heart of the DSF journey for visitors to BurJuman will be “Masters of Magic” – a 10-day-long extravaganza that takes audiences on a magical ride filled with astonishing acts, joy and enchantment. Taking place from 15 January to 24 January 2015, “Masters of Magic” will see a troupe of acclaimed illusionists conjure up a series of spellbinding shows that promise to delight and mesmerize children and adults alike.

“Masters of Magic” features a lineup of top international artists including Greg Devereaux, the popular Las Vegas-based magician known for his blend of astonishment, comedy, music, and audience participation to create a unique presentation; French illusionist Phil Keller, winner of Mandrake D’Or, the highest distinction awarded in Europe for magicians; and Italian act Duo Lumei, regarded as the world’s foremost experts in the art of instant costume transformations.

The DSF journey at BurJuman kicks off with the chance to win the voyage of a lifetime. One lucky winner will receive an all-expenses-paid cruise trip for two to a destination of their choice. Customers spending AED 300 or more at any BurJuman outlet stand the chance to win a weekly prize of AED 20,000 and will be entered into the grand prize draw to win their dream cruise.

Leigh Regan, CEO of BurJuman, said, “As DSF marks 20 years of changing Dubai’s retail and entertainment landscape forever, BurJuman is celebrating the occasion with an enthralling spectacle that captures the festival’s family-friendly ethos and takes audiences on a journey of wonderment. BurJuman has had an exciting journey of its own over the last two decades and more, and now we are about to enter a fantastic new chapter with the opening of our new redeveloped areas this year. We look forward to presenting a strengthened offering for shoppers in Dubai with a perfectly balanced shopping, leisure and entertainment experience.”

A well-known Dubai landmark and one of the city’s oldest malls, BurJuman has been one of the pioneers of Dubai’s fascinating retail journey. A new chapter in this story will unfold in 2015 as the opening of the mall’s redevelopment reveals an expanded retail area of 170 outlets. Designed with convenience, relaxation and enjoyment in mind, BurJuman’s new offering will provide an elegant and approachable shopping experience.

“Masters of Magic” will entertain mall visitors at 6.15pm and 8.15pm daily, from 15 January until 24 January 2015, at the Observatory, Level 1, near Virgin Megastore.

From 23 January until 1 February, visitors to BurJuman are also invited to dream up their ideal voyage, striking their best pose on the deck of the mall’s very own boat – the BurJuman Pearl – and hashtagging #JourneyWithBurJuman for the chance to win AED 1,000 daily.