BurJuman recognised for retail maketing excellence winning three silver awards during the proceedings
01 November, 2017
Dubai shopping destination, BurJuman, has been recognised for their retail marketing excellence, winning three silver awards during the International Council of Shopping Centres 2017 Middle East and North Africa Shopping Centre and Retailer Awards on 31 October 2017 in Dubai.
During the night, the Mall received a silver placement for marketing excellence in the Grand Opening, Expansion and Renovation category for their Unlocking the All New BurJuman campaign, successfully relaunching the Mall as Bur Dubai’s community mall. new family destination
BurJuman’s unique Mind Games activation from November 2016 received silver in the New/ Emerging Technology category. While, BurJuman’s efforts to establish themselves as a community and family mall were regonised with silver award in the Sales Promotions and Events category for their fascinating A Very Brr…Juman Winter campaign.
“These awards acknowledge the hard work and dedication of the BurJuman team not only on the Unlocking BurJuman, Mind Games and our winter campaigns, but throughout the year, delivering world class facilities and experiences which bring communities together and celebrate the diversity of the dynamic region we call home,” said BurJuman Management.
“The International Council of Shopping Centres 2017 Middle East & North Africa Shopping Centre and Retailer Awards are considered to be one of the world’s most prestigious recognitions,” said BurJuman Management. “These awards recognise the hard work and dedication of the wider BurJuman team in the delivery of retail excellence.”
Held by the International Council of Shopping Centres, the Middle East and North Africa Shopping Centre and Retailer Awards recognises excellence within the region’s shopping centre industry. Designed to honour outstanding achievement in retail, marketing, NOI enhancement and retail excellence, these awards represent the milestones of some of the region’s leading malls and brands.