22 June 2005, DUBAI — As the world descends upon Dubai this summer to indulge in the broad array of world-class activities and special offers planned during Dubai Summer Surprises (DSS) 2005, BurJuman is poised to remain the mall of choice for those seeking the ultimate in luxury fashion at unbeatable prices.

The grand mall-wide sale is scheduled to take place from June 22 to July 21 2005, giving DSS shoppers the opportunity to take advantage of discounts between 30-70 percent being offered by over 100 leading local and international brands housed in the mall including Saks Fifth Avenue, BCBG, Burberry, Escada, Etro, Just Cavalli, Kenneth Cole, Kenzo, Loewe, Moschino, Paul Smith and Salvatore Ferragamo.

'Aimed at encouraging residents to stay home for the summer and attracting tourists from the neighboring GCC countries, Europe and Asia, DSS has truly transformed the traditionally lean summer period into one of the city's busiest seasons and we anticipate an influx of visitors to Dubai and a significant rise in footfall at BurJuman in the next few months,' said Sabina Khandwani, head of research and marketing, BurJuman.

'Our mall-wide sale is designed to appeal to our loyal clientele who come to the mall to enjoy our unrivalled collection of luxury fashion brands as well as the international clientele expected to visit Dubai this summer. The mall has introduced a number of special services specifically for these summer visitors to further enhance their shopping experience, including information desks manned by multilingual customer-service representatives,' she added.

As part of the Dubai Shopping Malls Group (DSMG), the mall is also participating in the group's largest DSS promotion since 1997, 'Strike it Rich', offering BurJuman shoppers the chance to win cash prizes, a luxurious Jumeirah Beach Residence apartment and a Toyota Land Cruiser. Additionally, 10 Mashreqbank WOW! Mastercard cards, each of them pre-credited, will be given away as weekly prizes during the promotion.

Click here to view 'The BurJuman Sale' amazing offers.