10 January 2005, DUBAI — BurJuman yesterday announced its “Perfect 10” promotion that gives multiple chances for shoppers to win 10 prizes at each of the two super draws in the first three weeks of Dubai Shopping Festival, and a grand prize package with the same raffle coupon.

Eisa Adam Ibrahim, General Manager of BurJuman, disclosed that it has invested close to Dh6 million in the various DSF activities, while the total value of the prizes that are up for grabs in the “Perfect 10” promotion is Dh1.4 million.

Shoppers spending Dh300 are entitled to a raffle coupon that will be entered in the “Perfect 10” draws. At each of the two super draws, the first winner will receive a CLK 200 Mercedes convertible, while the second lucky shopper will win an exquisite diamond jewellery set worth Dh100,000 from Damas. Each of the next eight winners will win luxury gift items worth Dh10,000 from top brands at BurJuman.

The same coupon will be entered for the final draw at the end of DSF with one lucky shopper taking home a package of 10 grand prizes, including a top-of-the-line CLK 240 Mercedes convertible, diamond jewellery set worth Dh100,000 from Damas and luxury gifts from high-end brands at BurJuman. Approximately 60 per cent of BurJuman's shops are taking part in the “Perfect 10” promotion.

In addition, an “Early Bird” promotion will offer 30 lucky shoppers at BurJuman the chance to win a Dh200 gift voucher from Damas every day during DSF, while instant prizes can also be won by surfing BurJuman's web site www.burjuman.com and participating in an online promotion offering 10 gold coins every 10 days.

In addition to the prizes, a range of special offers and 30 to 70 per cent discount are being offered by BurJuman's retailers. The luxurious new BurJuman has over 300 shops under its roof.

The mall has also come up with a programme of fashion events, including a series of fashion workshops for children aimed at creating awareness among the younger members of society on fashion designs and trends, and encouraging talented youngsters to further enhance their skills in this field. Ten models dressed in Moulin Rouge costumes will be making a daily walkabout in the mall during DSF.

Ibrahim commented: “With a Dh6 million budget, we would like to promote the Dubai Shopping Festival which we consider the festival among festivals. We are proud of our strong alliance with the DSF, and are delighted to be one of its partners.”

Saeed Mohammed Al Nabouda, CEO of DSF 2005, said: “We are highlighting the importance of entertainment, shopping and promotions during the DSF. BurJuman is a destination in itself. With a Dh6 million investment, it has made not only a fashion statement, but a stronger statement which adds to the excitement of DSF 2005.”