Social Responsibility

Safe & Sound campaign is one of the largest, most comprehensive breast cancer awareness campaigns in the Middle East. Launched in 1997 by BurJuman, this year-round program focuses on the key message of survival through early detection and treatment. Through numerous in-mall and external events along with outreach initiatives, Safe & Sound has encouraged families in the UAE to proactively take charge of their health, helping to increase understanding and empower women in the fight against breast cancer.

Safe & Sound is also privileged to have the support of major blue chip corporate from varied industry sectors. The partnership with these progressive companies enables the campaign to effectively spread the message of early detection amongst thousands of women and men across the UAE, in a manner that is relevant to them. All proceeds from fund raising initiatives are monitored by The UAE Red Crescent Society and go towards generating further awareness and supporting patient care.

Office: +971 4 409 3174
Location: BurJuman
Dubai, United Arab Emirates

The Safe and Sound Team

Imad Malak
PR and Marketing Manager
Tel : +9714 352 0222
Email :

Abbasa Hameed
Marketing Support Manager
Tel : 9714 409 3128
Email :

Tshering Idnani
Events Manager
Tel : 9714 352 0222
Email :

Bilquis Innayat
Events Co-ordinator
Tel : 9714 409 3142
Email :

Preeti Kaur
Marketing Executive
Tel : 9714 409 3174
Email :

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