Social Responsibility

Safe & Sound campaign is one of the largest, most comprehensive breast cancer awareness campaigns in the Middle East. Launched in 1997 by BurJuman, this year-round program focuses on the key message of survival through early detection and treatment. Through numerous in-mall and external events along with outreach initiatives, Safe & Sound has encouraged families in the UAE to proactively take charge of their health, helping to increase understanding and empower women in the fight against breast cancer.

Safe & Sound is also privileged to have the support of major blue chip corporates from varied industry sectors. The partnership with these progressive companies enables the campaign to effectively spread the message of early detection amongst thousands of women and men across the UAE, in a manner that is relevant to them.

Office: +971 4 409 3219
Location: BurJuman
Dubai, United Arab Emirates

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