Fund raiser book sale returns on Friday the 7th of October to launch the 15th annual Breast Cancer Awareness Campaign organized by Safe & Sound
The ‘Pink Book Sale’ returns to BurJuman on 7th October from 11am to 6pm, as the BurJuman Safe and Sound Campaign commemorates Breast Cancer Awareness Month all through October with various events aimed at raising funds and driving awareness of the campaign’s goals.
All funds raised from the book sale will be donated to the campaign to be utilized in its activities benefitting women across UAE.
Individuals and corporations from the local community have donated more than 15,000 books over the past few months, assisted by non-profit organization Volunteer in Dubai. Aramex have extended their services to manage the pick-up and transportation of bigger book donations. Book donations are still being accepted in special collection boxes at BurJuman centre. The donated collection this year includes a great selection of fiction.
“The Pink Book Sale has been very successful in involving the local community in the awareness-raising drive. Safe and Sound is incredibly grateful for the support received in the form of donated books as well as the enthusiastic turn-out of buyers at previous sales. We look forward to enjoying an even greater level of support at the upcoming event to meet the campaign’s goals and to spread its message to an even larger section of the population,” said Sabina Khandwani, Spokesperson for Safe and Sound and Head of Marketing and PR at BurJuman.
Safe and Sound 2011 campaign supporters include the Strategic Partner Dubai Events and Promotions Establishment (DEPE) as well as the campaign partners ADCB, Amber Clinics, Del Monte and UniCare Medical Centre.