Etisalat UAE is the Telecoms pillar of e& in the UAE. As the growth engine of the Group, Telecoms is operated by Etisalat UAE in its home market and by its existing subsidiaries for its international operations. Bolstering its leadership position in telecoms, unlocking shareholder value, and delivering outstanding customer experiences are key areas of focus, as it drives optimal business performance. Taking advantage of the age of ‘connectivity renaissance’, Telecoms’ mission is to deliver life-enhancing experiences to all customer segments by ramping up innovative solutions, harnessing next-generation technologies and maintaining cutting-edge telecoms infrastructure offerings.