Piazza Italia started its business in 1993 in Naples. Over the last few years, it has become one of the leading fast-fashion companies. Thanks to three young entrepreneurs' initiative with a deep understanding of retail and fashion and their vision to create new, on-trend and must-have street styles at an affordable price, it has become a market leader in Italy and a key destination in many other countries. In Dubai, at its flagship store in BurJuman, it offers more than 4,000 styles in several exclusive and trendy product lines across women's, men's, children's apparel and accessories.