Established in 1997, Stadium is an exciting multi-brand sport and active lifestyle retail brand that delivers high quality apparel designed to enhance the leisure, fitness and athletic pursuits of people of all ages and abilities. It brings together under the same roof, the world’s largest names in sports and active wear, including: Reebok, Adidas, Nike, Puma, Speedo, Quiksilver, Billabong, Roxy, Umbro, DC, Element, Rockport. Located on the second level at BurJuman, the 1,100 square foot Stadium flagship is set to revolutionise customers’ shopping experience thanks to a unique layout which combines the world’s favourite sports and lifestyle labels under one roof, alongside mono-store concepts for key brands including DC, Billabong, Reebok and Quiksilver.